How to handle discounts

A post published by Andrei Shmatkov has led me to share my discount strategy (CAT-based discounts are not discussed below).
We all know that customers love discounts, while translators have no other choice but either bow to pressure or stand their ground. Of course, no hard and fast rules apply here. This part is always open [...]

Market your Services On the Go

You spend much time on the move? You take your laptop wherever you go to make more of your precious time? But have you ever considered your mobile device as a powerful means for marketing your services? It’s simple: all you have to do is attach a laptop skin (a sticker) featuring your company logo [...]

What do translators sell?

People don’t buy cars because they want four wheels driven by an internal combustion engine. They buy mobility or prestige, or both. People don’t buy software because it has 100 unique features. They buy it because it offers them a chance to do things better and faster, save money and ultimately succeed in their undertakings. [...]

How to Improve Your Visibility on the Internet

Think global seems to be the buzz phrase in the global village of today. The Internet has become the information hearth of the globalized community, a place uniquely suited to thinking and acting global, and expanding and scaling up your activities accordingly. As a result, visibility becomes very important. A measure of your conspicuous presence [...]